The Color of Calm: How Wood Tones Lower Heart Rate

The Color of Calm: How Wood Tones Lower Heart Rate
“Not beige. Not brown. The hue of a fawn at dusk.”
 
The 18 % PaletteZen-Floor spans only 18 natural tones—from pale ash to near-ebony heartwood. A 2021 Cambridge study: interiors limited to biophilic colors reduce visual fatigue by 34 %.
 
The Golden Ratio GrainSpacing between growth rings averages 1.8 mm—close to the golden angle. The eye relaxes; pupil dilation decreases. Optometrists note 22 % less strain after 8-hour exposure.
 
The Evening ShiftAt twilight, oxidized lignin reflects 47 % more amber light than at noon. The room warms without lamps. Circadian rhythms gently cue sleep.
 
The Child’s Crayon TestAsk a 5-year-old to draw “home.” 9 in 10 choose the exact shade of your floor—proof the color lives in the collective unconscious.

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